Issues in sports 2 Essay Example | Topics and Well Written Essays - 500 words

Issues in sports 2 - Essay Example 2. The issue of performance-enhancing drugs has been created in medicine and sport to ensure fair-play. It is considered vital that athletes should compete on a level playing field, on equal grounds, with the same advantages and liabilities provided to players from opposing teams. To articulate and enforce the concept of fair-play, there are anti-doping policies which prevent the use of performance-enhancing drugs. The use of these drugs goes against the rules of sports and is viewed as cheating (Kayser et al 2). 3. Management of the issue of performance-enhancing drugs is through the â€Å"physician involved in the athlete’s health supervision† (Kayser et al 9). The established ethics of the medical profession dictates that the physician’s role should be one of preserving the athlete’s autonomy. This is required to be done by maintaining a balance between ensuring the treatment leads to the highest degree of present and future health, while concurrently permitting the athlete to maintain a preferred life style. Principles of good practice for the role of sports physicians is an ethically rigorous need that has to be fulfilled. For this, employing independent physicians with status comparable to other sports officials, is possibly the best strategy for developing good practice. 4. The ways in which the above management action will affect the sport and society at large is an important aspect of the issue of performance-enhancing drugs. In contemporary times sports are increasingly significant for economic and political reasons. Elite sport is a self-sustaining enterprise, with extensive financial returns from â€Å"advertisement, media and audience revenues† (Kayser et al 9). Doping control cannot be considered as an internal matter of the sports community, since considerable public funds as well as governmental resources are provided for sports, for the purpose of health promotion and other sound reasons.

Marketing and Strategy Essay Example | Topics and Well Written Essays - 1750 words

Marketing and Strategy - Essay Example Adaptation is essential to an organization's survival in today’s unreceptive business environment. Marketers need to understand what is at the heart of their consumer offering and stay one-step ahead of the competition in terms of delivering it. It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction. According to Kaplan and Michael (2010), customers are no longer viewed as members of passive audiences rather they are now active participants in marketing processes. Marketing and marketing communication are changing daily. These changes offer a new wave of communication channels to both new and existing markets, which were not evident in the past decade within organizations. Clearly, there have been significant evidence on shift of focus and budget resources allocation into interactive online marketing which is facilitated with increase use of internet. Based on organizational changes across the globe, new theories of marketing have been largely developed such as electronic, social, and environmental and network marketing. These changes in marketing presume changes within consumers’ behaviors and transition towards electronic marketing (Kaplan and Michael 2010). Technology is changing the world past acknowledgment and consumer potential are evolving with it. No industry can afford to rest on its success. In this tough economic climate, small changes are not always enough to sustain a competitive advantage. New marketing models and fresh approaches to customer problems need to emerge rapidly to stay ahead of the competition. Today, the internet is considered one of the biggest forums. Kaplan and Michael (2010) assert that, there is a new change in marketing where marketers have turned to internet to facilitate their marketing processes. Many marketers have resulted to internet marketing for their business regardless of the kind of business being operated. Internet allows customers to review and purchases an organization product and services regardless on which part of the world they are in. customers are able to access company’s website purchase a commodity or service as well as refer a company to other at the comfort of their homes. Anderson and Narus (2004) maintain that, the use of internet is viewed as a holistic marketing, which has become today platform. Here, holistic marketing widely combines traditional marketing with new computer and digital capabilities to build long term and mutual satisfying relationship between the company and its customers. A good example in the adaptation of a holistic marketing process is in Japan where the country engages in u-Japan where information flows freely which facilitated by a network which can be accessed anytime from anywhere. The letter u represents ubiquitous which indicates a time where internet communication plays a major role in marketing linking both consumers and company (Anderson and Narus 2004). Further, based on online marketing marketers have engaged the use of email newsletters to keep in touch with their customers as opposed to traditional method of designing catalogues and brochures. Dwyer and Tanner (2006) assert that, email newsletters are considered as the method, which displays return on investment (ROI) in internet marketing. For example, markets are using full service providers, which are known to create content as well as designing the marketing layout and later send out organizational newsletters. In addition, online marketing have resulted to two new kinds of resellers namely; infomediaries and metamediaries (Dwyer and Tanner 2006). Infomediaries are web pages such as Google and Yahoo that acts as brokers in today’s marketing world. Metamediaries are companies that possess robust internet